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Chanel première: second!

Le 15 March 2013

A touch of femininity never hearts. Quite the contrary. We are not talking about the new member of Les Rhabilleurs’ Team here, but the subject that he brings back to us from one of the most beautiful Parisian Luxury House: Chanel. We now let you with our journalist Nicolas Salomon* and Mr Nicolas Beau – International director of Chanel Horlogerie – for a presentation of the already iconic: Chanel Premiere (second generation). “Action!”

As a second sequence of a movie, Chanel comes back to one of its best shots. 25 years later. This is a Porsche 911 finally. It does not change, it improves. Simplified, 2mm longer, thinner. The same, only better.

The mythical chain is here, the leather string less. A skillful system allows easy links removal. The bottom line is there: a black dial, two hands, and the bill please. It starts at about $ 4.000.

For this price, you’ll have a quartz. I bet one day it will be equipped with a more noble mechanical. Chanel has proven in recent years his total mastery of the subject.

For those who are fortunate to live in Paris, make a detour to the boutique Place Vendôme, one of the most spellbinding ever.


Chanel Premiere watches presented by Nicolas Beau (in French only)

In steel, yellow gold or white gold – crimped or not – Chanel Premiere watches are available in 2 dimensions: 20x28x6,6 mm and 16x22x6,2 mm. A total of 14 different models that share a black lacquered dial and white mother of pearl.

Steel Chanel Premiere Watches

Gold Chanel Premiere Watches

*Watchmaking journalist for various specialized websites (lepoint.fr, l’argus des montres, le guide des montres et les rhabilleurs…), Nicolas Salomon is also the co-founder of Breva, a new brand of luxury watches presented at Basel in April 2013 . Consultant and filmmaker dedicated to luxury, he scans watchmaking news every week in all its angles.